Mind the Pour Logo MIND THE POUR

Learn the economics of what India drinks

Straight answers to the questions people actually ask about alcohol in India — pricing, taxes, bars, branding and drinking smart.

Price Decoded
Why is alcohol not under GST in India?
 Price Decoded
Why do liquor prices vary so much across Indian states?
 Drink Smart
What is a standard drink, a peg, a large and a patiala peg?
 Bar Economics
How do bars price cocktails? Pour cost explained
 Status & Psychology
Why can't alcohol be advertised in India? Surrogate advertising explained
 Premiumization
What is premiumization and why is it reshaping India's drinks market?
 Price Decoded
Which states in India are dry? Prohibition explained
 Status & Psychology
Does branding actually change how alcohol tastes?
 Culture & Heritage
Traditional and tribal alcoholic drinks of India
 Culture & Heritage
Apong, Zutho & Tongba: the traditional drinks of Northeast India